the original book as well. I only added a few, that 
had appeared since.


Q:  How did you come up with the idea? Were they 
developed in open conversation and discussion 
with McLuhan and friends?

A:  All the time. These conversations that my 
father and I had were wide open. Whoever was 
passing got roped in and they came in just like 
joining a conversation in a bar. You don’t stop and 
say, “Well, so and so’s joined. Let’s turn back to 
page three and take it from there.” No, you just